GRE_logo-01.jpg

GREGORY PACKS

Challenge: To create broader awareness of Gregory backpacks among both consumers and retailers—Focusing on what makes Gregory the best in the industry—fit, comfort and quality.

Role: Creative direction, Design strategy, Art direction, design

Results: My client reported strong market reception and notable retail gains for Gregory following the deployment of the campaign. (Specific metrics are not available, due to Gregory being acquired soon after the campaign launch.)

Ad campaign concepts sketches
GRE_Fitting_Station.jpg
Sketches of concepts for the website
Collateral included retailer and rep support materials highlighting a completely integrated design system and marketing execution
Consumer facing product brochures
Final ads focusing on fit, quality and comfort. Qualities Gregory was famous for
Final website detail pages
Product hang tags were simple and elegant focusing on benefits and features
Hang tag pages focusing on benefits and features
GRE Portfolio images_YL.jpg
Various shirt designs for the outdoor enthusiast including a retro style version commemorating the first year of Gergory's opening.
More detailed rendering of concept direction
Example of simplified in-store display showcasing the technical features and benefits of the products
GRE Portfolio imagesB2.jpg
GIRL_taking a break.jpg
Previous

cold foam creamer
Next

HORIZON ORGANIC