remix
Put remix in the mix and take your snacking routine to anything but routine.
A deliciously fun and feel-good way to stay on track with the snacks you want.
Role: Design strategy, Brand development, Creative direction, Design, Photo/illustration strategy
GREAT DIVIDE IDENTITY
Colorado is a Mecca for big beer brewers and consumers. Great Divide Brewing Co has long led the charge on high quality Colorado beer. Role: Creative direction, Design. Illustration
J&L DISTILLING
During the Colorado distillery boom, two NREL scientists set the bar high: creating the purest spirits in the land. Taking cues from both tech and craftsmanship, I created a distinctive, clean design system for the ultra-premium bottles, each of which is hand-signed and numbered by the owners.Role: Design strategy, Creative direction, Design, Illustration, Production
daisy dips
Challenge was to develop a premium line of dips that are made with few ingredients for a better for you positioning. We used high-end in-mold label printing techniques, foil lettering, varnishes and 6 colors inks to achieve this. Role: Design strategy, Creative direction, Design, Illustration, Production
BONZA YOGURT POUCHES
When WhiteWave Foods targeted pre-teen kids with a yogurt snack, high energy design, functional form and cool-factor were all critical ingredients. A robust creative exploration and research process revealed the winning design formula for this “one-handed yogurt,” taking cues from the hyper-real stylings of video game graphics.Role: Design strategy, Design direction, Design, Writing
SILK BRAND
RE-STAGE
Silk changed the world in 1977, creating a milk alternative from soybeans. Today they continue to lead the massive plant-based milk industry. In restaging the brand, we retained the iconic boldness that has always defined Silk, while meeting the breakthrough needs of today’s more complicated shelf environment. a statement on shelf. It is unmistakably Silk and iconic.Role: Design strategy, Creative direction, Design, writing, in conjunction with Bulletproof agency and internal teams
